News + Announcements

Superstition’s Crisis Response

Apr 27, 2020 | Blog

Superstition Meadery was founded in 2012 in Prescott, AZ, by co-owners Jeff and Jennifer Herbert, inspired by a homebrew kit and a love for craft beverages. They were the 2019 SBA Persons of the Year Award recipients, and have numerous accolades for their products, including boasting the #1 rated hard cider in the world on Untappd, Blueberry Spaceship Box. Superstition Meadery continues to produce their award-winning meads & ciders and have found several ways to deliver their products despite the challenges facing the industry. Since the beginning of the crisis, we have launched over 10 new programs focused on online orders, pick-up, and delivery sales.

Online orders have now become a primary source of income. Through our Webstore, products can be shipped to most US states free of charge and 20% off with promo code “NEED4MEAD”. An in-state next-day delivery service, Superstition Express, can also deliver products to several cities within AZ. We have also launched a new subscription-based Mead Club, where subscribers can receive new releases and seasonal favorites on a monthly or quarterly schedule. More information for all of these programs can be found on our website

We have additionally launched, for the first time, curated tasting packs and cocktail kits. The Top Sellers Tasting Kit includes four best sellers, two mead glasses, bottle opener, and stickers, with a guided virtual tasting which is also complimented by regular live tastings on social media platforms. Another offering is the Spring Mead Cocktail Kit, which features 6 seasonal bottles with hand-crafted cocktail recipe instructions.

The Tasting Room, located in Prescott, AZ, is offering a 30% discount on all bottles To-Go or picked up curbside. We are also offering a special “Date In a Box” grazing board that is perfect to pair with their meads & ciders. You can place an order ahead of time by calling 928-458-4256. Finally, there is a gift certificate promotion where $20 is worth $25, $40 is worth $50, and $75 is worth $100.

You can stay tuned to Superstition’s Social Media platforms for regular giveaways and launches of new programs as we continue to transform and adapt to the current economic challenges.